The Ferrari Visio binoculars are red, include the familiar horse logo and include some carbon fiber, of course. They are available for $199 and can provide up to 8x magnification.

The Ferrari ZenithStar telescope provides up to 50x magnification and can attach onto camera with a special adapter. It’s available for $699.

The Ferrari ZenithStar Anniversary Edition is just like the regular model, except it is cast carbon fiber and can magnify up to 65x. It is available for $1599.

[Source: WilliamOpticsRacing.com via Josh McRae]