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Audi and BMW are at it again! This time though, its not the typical Audi A4 Vs BMW 3 Series racing duel but a similar one on billboards between an Audi A4 and the new BMW M3 Coupe (not exactly apples to apples comparison)! You can check out the cool pictures where BMW’s reply has been posted in close proximity to all Audi hoardings. The battle is taking place in the luxury car battleground of California.

As if Audi set BMW up so easily for their response below

Press Release

Juggernaut Advertising, an independent advertising agency headquartered in Santa Monica, CA, has initiated a tactical outdoor marketing campaign on behalf of BMW of Santa Monica. The campaign is in response to Audi’s current billboards challenging BMW with the headline “Your move, BMW.”

Juggernaut Advertising’s creative work features the BMW M3 with the headline “Checkmate.” and is positioned prominently within the same sightline to westbound traffic as the Audi ad. Juggernaut approached BMW of Santa Monica after identifying a unique and immediate geographical opportunity along the highly trafficked Santa Monica Blvd. corridor between Beverly Hills and Santa Monica.

“When we heard the idea, we loved it and couldn’t resist going forward,” says Del Montell, Jr. of Santa Monica BMW.

[Source: BMWBlog.com]