CarZi

Silver and black are in tight competition for the title of world’s most popular car color, according to DuPont, which just released a study on global vehicle colours for 2010. This is DuPont’s 58th Global Automotive Color Popularity Report.

While silver still holds the lead by only 2% from black as the leading vehicle color globally. DuPont says black’s popularity in key automotive markets outside of North America is growing.

The top 10 global vehicle colors are as follows:

1. Silver – 26%
2. Black/Black Effect – 24%
3. White/White Pearl and Grey – 16%
5. Red – 6%
6. Blue – 5%
7. Brown/Beige – 3%
8. Green – 2%
9. Yellow/Gold – 1%
10. Others – <1%

“Our annual global color analysis allows DuPont to share insights into global color trends with automakers as they’re planning future vehicle designs,” said Nancy Lockhart, DuPont color marketing manager. “The demand for fresh, high-quality information is more relevant today than ever before, as the industry continues to see increased consumer demand for innovative vehicle design and styling.”

[Source: DuPont News, Photos: MadWhips.com]