Ferrari To Revive The Dino?


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Yellow Ferrari Dino 246
Rumors are circulating that Ferrari is looking to bring back the Dino and it’s not helping that Sergio Marchionne, chief executive of Fiat Chrysler Automobiles, has stated that
“It’s a when not an if”.
The Dino, which was in production from 1968 to 1976, was the icon of smaller and moreaffordable mid-engined sports cars. Originally designed to take on the Porsche 911, the Dino came in multiple models with varying engine sizes and capabilities. Ferrari recently collaborated on the development of the V6 engine design for Maserati and forthcoming Alfa Romeo models. A future Dino model could share the same motor. “The six-cylinder response has been positive,” says the CEO.
But don’t think that the rumored Dino will simply be a cheaper Ferrari, Marchionne is adamant that the Dino doesn’t become the budget sports car. “You don’t screw around with the interests of your customers,” says Marchionne, admitting he hated the Porsche Boxster model because it was seen as a cheap Porsche. Ferrari could do good business in a lower-priced arena, but Marchionne is clear that he wouldn’t chase sales at the expense of the brand. “I would never try to sell another 500 cars at the expense of the Ferrari name,” he says.
The revival of the Dino remains up in the air as of now, however, it will be interesting to witness the process Marchionne takes to bring this vintage automobile back to life.
Sources: PistonHeads

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